Stories people actually finish
Production house
We turn experts intomedia that sells
It doesn't matter where you start — never filmed, tried without results, or ready to hand it off entirely.
We pick up at any point: strategy, scripts, filming or an AI avatar, editing, distribution, monetisation.
30 minutes: we break down your situation and hand you a plan. No obligation. You don't even need a blog yet.
How to show expertise on camera
Work
First, let's show what this looks like
Proof before promises. Real client videos and their numbers over the engagement.
Stories people actually finish
How to show expertise on camera
Interview, shot as a dialogue
Teaching your grandma neural nets
Personal story: on failure
An expert breakdown on camera
Before → after
Doctor0 videos, offline practice only48,000 followers5 months
Psychologist300 views per video1,200 leads per month6 months
Nutritionistediting ate whole evenings, zero return12 videos a month, on schedule3 months
Coach12,000 followers, zero salesa $50K launch9 months
Every row is backed by actual metrics from analytics and CRM.
480M
views generated for clients
120+
experts and brands onboarded
4.1M
in client revenue (USD) over 3 years
4.2mo
average payback on a channel
Your situation
Where are you starting from?
Four starting points, four paths. Tap yours to jump to the formats that fit.
Don't see yourself, or it's all of the above — that's what the free teardown is for: we find the point and the path in 30 minutes.
Sound familiar?
What experts come to us with
I've literally never filmed anything. I don't even know where to start.
I film when I have time. Which is basically never.
300 views, even though I'm stronger than half the million-follower creators in my field.
Editing one video ate a whole evening. The return was zero.
I want the blog to just run without me. My time is worth more.
12,000 followers — and zero sales.
Different starting points, one thing in common: strong expertise and no system. Expertise is your half of the work. The system is ours.
How it works
Why 'just posting Reels' doesn't work
A viral video is a technology of 6 elements. One fails — the video dies, no matter how strong an expert you are.
01Hook
02Script
03Visuals
04Sound
05Profile packaging
06Funnel
You tried and it flopped
Almost certainly 2–3 of the six elements were weak. That's fixable, and it isn't 'I have no talent'.
You haven't started
You have it easiest: you'll build the system right the first time, without months of trial and error.
You want to delegate
You have to delegate the whole system, not 'a freelance editor' — editing covers only one element of six.
Reels is, for now, the last channel where the algorithm shows you to tens of thousands of people for free, with zero followers. Worth using while that's still true.
Process
What we actually do
A cold prospect trusts a process, not promises. Here it is, in full.
Unpacking the expert
We pull out your experience, cases and strengths. The output is a bank of angles every later script grows from.
Packaging the profile
Bio, avatar, pins, highlights. The profile has to sell in five seconds — while the viewer decides whether to follow.
Niche & competitor research
We map what already works in your field and what's burnt out. We take the mechanics that perform and skip the formats that stopped landing.
The funnel
We design the viewer's path: video → profile → lead magnet → conversation. Before filming, not after — otherwise the traffic has nowhere to go.
Choosing ideas & topics
From the bank of angles we pick the ones that hit real audience pains. Hypotheses, not whatever came to mind that morning.
Angles & scripts
Hooks and scripts built around your expertise. We write them; you just show up as yourself on camera.
Production
Filming to our briefs, or a digital avatar. One or two shooting days cover a month of content.
Post-production
Editing, captions, sound, colour, covers. Every video runs the same quality checks.
Analytics
Retention, completion, profile clicks. Every next video is built on the data from the last one.
Monetisation
Product, offer, launch. Views become leads, leads become revenue.
Traffic → Audience → Money. Take the whole path or a single leg — from any starting point.
Standards
What every video passes through before it goes live
A freelancer works by feel. Here every video runs the same checks.
- Hook verified: the point lands within the first 2 seconds, with the sound off
- Script passed the retention check: no dead spots longer than 3 seconds
- Captions readable on a phone, key words highlighted
- Sound and edit rhythm synced to the motion of the frame
- The first frame works as a cover and stops the scroll
- The end CTA leads to the video's goal: a follow, a comment or a lead
- The video warms toward the product, not just toward reach
- The profile is ready to receive traffic: bio, pins, highlights
That's why we have no 'accidental hits' — we have a system that raises the odds of every video. It's what a solo expert physically can't hold in their head while filming between consultations.
Formats
Delegate as much as you like — we take exactly that
Pricing depends on the scope — we pick the format on the free teardown.
Consulting & guidance
For those who want to learn it themselves — from scratch or after failed attempts
You run the blog, we're alongside: ideas, scripts, video reviews, edit control. The skill stays with you for good.
Post-production
For those who film themselves but drown in editing
You film — we edit: captions, sound, rhythm. Content ships consistently.
Full production
For those ready to give 2–3 hours a week — even if they've never filmed
You just talk to the camera, the rest is on us: scripts, briefs, filming, editing, publishing.
Digital avatar
For those who won't or can't be on camera at all
Zero minutes on camera: an AI twin films for you, you approve the result.
Growth to 10,000 followers
For those who need the number, not the process
We stay on it until the result — working until we get there.
Monetisation & launch, done for you
For those with an audience but no revenue
Product, offer, funnel, nurture, launch — the whole info-business.
Match a format on the teardown
Not sure what to pick — that's normal. Picking the format is half the point of the teardown.
Free teardown
The teardown is a plan, not a pitch
30 minutes on a call. No slide decks, no pressure, no 'two spots left'.
A 2-minute form
Your situation, a link to your blog (if any), your goal. Filled in before the call.
A 30-minute call
Have a blog — we break down what's capping your reach. No blog — we build a starting strategy for your niche.
The plan is yours
What to film, how to package it, which format gets results faster. Whether or not we end up working together.
If we see your case isn't for us, we'll say so plainly and point you where to look.
About
Who's accountable for the result
We're a production house, not an agency. Every project is handled by a team of three — a producer, a scriptwriter and an editor. The number of slots is always limited: we keep an eye on quality and don't want to spread ourselves thin.
We stand for systematic content without the dancing and the cringe. Expertise sells on its own when it's packaged right — and over three years we've built a database of 4,000 deconstructed videos to know what to package and how.
Artur
Founder & lead producer
3 people
on every single project
Limited intake
we keep the bar high, no spreading thin
4,000
videos in our analysis database
since 2021
working in short-form video
FAQ
What people usually ask
I've never filmed. Will you take me from scratch?
Yes, starting from zero is the usual case. It's easier, even: we build the system right the first time, without months of trial and error.
I have no time to film.
Full production is 2–3 hours a week. A digital avatar is zero minutes on camera.
I'm shy on camera, I'm not a good speaker.
We write the scripts; you just be yourself. If the camera really isn't for you, there's the avatar.
I tried, it doesn't work.
You tried without a system. On the teardown we'll show you, from your profile, exactly what didn't work and how it's fixed.
I have followers but no sales.
That's a monetisation problem, not a content one. Format 6: product, funnel, launch.
How much does it cost?
It depends on the format and scope. On the teardown we'll match an option to your goal — you decide, no pressure.
What are the guarantees?
There's a work-until-the-result format: up to 10,000 followers. We discuss terms on the teardown.
My niche is boring or narrow.
There are no boring niches, only boring delivery. On the teardown we'll show examples from your field.
The avatar — won't it feel fake?
The avatar is trained on you: voice, expressions, delivery. We'll show examples — it's hard to tell. Whether to label videos as AI is your call.
First step
Start with a teardown
Wherever you're starting from — scratch, failed attempts, or a ready audience — the first step is the same: 30 minutes of teardown. It's free and carries no obligation.
Worst case, you walk away with a plan.
- 30 minutes on a call — we break down your situation
- The finished plan is yours either way
- If your case isn't for us, we'll say so plainly